Last week Internet Retailer covered a story about how our customer, Cable Organizer, improved their conversion rate with their new site search.
We’ve put a lot of work into their search and are elated they’re seeing such positive results. Their search has multiple SKUs shown in each result, each with their own user rating. The search has separate tabs to search their information pages or to show the results in a grid format. They are collecting user feedback about the quality of the search. We offer various sort options, refinement options and related searches and are showing keyword specific banners. They’re also using their site search to help with their SEO and to help improve the conversion rate of their landing pages.
The search engineer who did all this work, Hannah Ashworth had a chance to meet the guys from Cable Organizer at the shop.org show in Las Vegas earlier this month – which she really enjoyed. We find these shows are a great way to get a broader understanding of the whole industry – meeting the other vendors, listening to the presentations and of course meeting current and future customers.