We’ve just released our latest podcast – with Richard Sexton from Carolina Rustica. These guys are a relatively small operation with a really interesting history. I found it particularly interesting to hear Richard’s talking about:

• how he expects the economic conditions to impact their growth,
• the transition to a new ecommerce platform powered by DMinSite
• how they’re using site search as navigational pages
• the interaction between their physical and online store – their customer service reps are based in their store.

Note: You can also see the interview Google did with Richard Sexton which is about how they are using Adwords.

This entry was posted by Shaun Ryan on Monday, April 7th, 2008 at 4:04 pm PST and is filed under eCommerce. You can follow any responses to this entry through the RSS feed. You can leave a response, or trackback from your own site.