“We saw a significant increase in sales after installing Mercado,” explained Martin Smith Director of E-Commerce at Bettersex.com (http://www.bettersex.com).
“No one has told me what will happen with our on-demand account,” Mr. Smith said. While some things remain unclear, what is known is that in a “long tail” merchandise world where customers use a site’s internal search to find what they are looking for millions of dollars of revenue are now at risk just as e-commerce merchants head into their busiest time of year. Mr. Smith shared that in the month of September his site sold at least one of virtually every product on the site demonstrating Wired Editor Chris Anderson’s Long Tail theory (http://www.thelongtail.com). “You couldn’t pick a worse time for Mercado to fail, BetterSex.com is very busy all the way through Valentine’s Day,” Mr. Smith explained.