Interview with Larry Kavanagh from DMinSITE

Posted by Shaun Ryan, February 5th, 2009 at 2:44 pm PST
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We have just released an interview with the CEO and founder of our partner DMinSITE, Larry Kavanagh. Larry talks about their SaaS ecommerce platform for catalogers and the experience they have gained from the 78 sites that they run. This includes information about improvements they made to the checkout process of one of their customers that increased their conversion rate by 16%.

Larry also talks about their approach to email marketing, in particular about how sending less emails to those who don’t open them can improve deliverability to all recipients. I found the conversation informative – I hope you do too.

   

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