In my last post, I offered some tips for improving the visitor experience at online retailing sites. To continue the discussion, below are some simple website enhancements that can help your customers find information they need more easily, and will likely lead to more valuable interactions. Prominently display the customer service phone number on the […]
As head of SLI’s customer success management team, I’ve had lots of interactions with online retailers and have seen many instances of companies not doing all they can to turn online visits into sales. Simple things like not utilizing empty space on a web page or offering easily viewed company contact information can amount to […]
One of our goals for 2011 is to significantly beef up our arsenal of useful, educational content. Along those lines, we’ve just made available a new Ecommerce Podcast interview with Tim Parry, senior writer for Multichannel Merchant. Tim talked with our CEO Shaun Ryan about how multichannel retailers are using e-commerce marketing tools to boost […]
Last week, Brian Burstein of MarketingSherpa shared some useful tips on the SherpaBlog for maximizing your site search (a few were provided by our CEO, Shaun Ryan) in his post “On-site Search: How to help your customers find what they want (to buy).” Interestingly, as Brian reports, “According to the MarketingSherpa Ecommerce Benchmark Report, customers […]