Should Separate Lines of Business Have Their Own Site Search? Ask MagnetStreet

MagnetStreet, an online retailer of personalized save-the-date items and wedding invitations, has four distinct lines of business: one for real estate agents and general businesses, one for schools, one for brides-to-be and one for general consumers. As such, the company has distinct product lines for each business segment, which previously posed significant challenges in how […]

Read more
Blend Online and Offline Marketing and Deliver a Better Brand Experience

With the recent growth in mobile shopping, coupled with new technologies that bring online shopping to the physical world (and vice-versa), the lines between online and offline have blurred. It’s no longer prudent to keep offline and online marketing efforts completely separate from one another, yet many retailers still do. Below are some tips for […]

Read more
Congratulations to MCM Award Finalists!

Multichannel Merchant announced today the finalists for its 2011 MCM Awards, which recognized the top multichannel retail sites across a number of vertical industries. Given the critical role that site search and navigation play in the overall visitor experience on an e-retail site and their impact on sales and conversions, we were more than a […]

Read more
Blending Mobile Search and Shopping to Improve the Customer Experience

I’m finding that more and more, consumers are attracted by solutions that seamlessly blend their online and offline shopping experiences. Although consumers are becoming more appreciative of the speed and convenience of mobile shopping, they have still retained their favorite browsing habits: walking in a mall, flipping through catalogue pages, or website browsing. As part […]

Read more