Merchandise Navigation Pages for More Click-Throughs

Just like in a physical store, it’s important to merchandise your navigation pages with information about what products are on sale, the promotions you’re running, what items are marked for clearance, and any other specials that you’re offering. There are a few ways to showcase this information – refinements, banners, and specialized landing pages are […]

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Improve SEO with Simple Tweaks in Navigation

When approaching navigation it’s important to remember that search engine spiders are a key audience. Google, Bing and other search engines analyze site navigation structures as they crawl your site to understand what’s important. For example, if a product page is only two clicks away from the home page it will be considered more important […]

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