Differences between B2B and B2C e-commerce

It has been a couple of weeks since I returned from the Internet Retailer Web Design show in Orlando. It’s a nice show – it’s a lot smaller than the main IRCE show in June – with only one stream – so it’s easy to see all the great presentations without missing any. I love […]

Read more
Sunshine, Great Content, and New iPads Forecast for eTail West

Next week’s eTail West will be a great event on many fronts. Aside from the warm weather and sunny skies in Palm Springs, there are a lot of interesting discussions on topics that are timely and relevant to e-commerce brands. AND, if you stop by SLI’s booth (#9), you’ll have a chance to win a new […]

Read more
Site Navigation Gone Wild? How To Get it Under Control

One of the most effective paths to growth for an online retailer is expanding the product line.  The bigger your catalog, the better chance you’ll be able to attract customers to your store.  But, as your catalog grows, so must your store’s navigation.  New products need a home and often times that means another line […]

Read more
This Week it’s all About Usability at IRWD

This week is the week of usability at the annual IRWD conference in Orlando, FL, and  we’ll be there carousing with other vendors. In addition to all the fun we’ll be having at our booth (see us in booth #300), our CEO, Shaun Ryan, is giving a talk alongside our customer U.S. Toy, about how to over-come […]

Read more
How Well Are You Merchandising Your Content?

Online retailers are going to great lengths to create content that informs, educates, inspires, and entertains their customers. They are producing fantastic articles about how to use their products, in-depth product buying guides and blogs about the experiences you can have with their products.  This content is a critical component to creating a superior customer […]

Read more
Facebook Announces IPO! Learn How Retailers Are Cashing In On Facebook’s Success

The web was buzzing last week with news of the Facebook IPO. Much of the news seemed to focus around Mark Zuckerberg’s net worth and the new crop of millionaires that will be made out of Facebook employees.  Silicon Valley exotic car dealers and real estate agents have probably been lined up outside Facebook HQ […]

Read more
What’s On the Radar for 2012: Social, Tablets, Personalization, and Video

What’s On the Radar for 2012: Social, Tablets, Personalization, and Video We’ve noticed several trends percolating over the past several months, which we believe will become more mainstream in the coming year. There are lots of ways to create compelling marketing strategies around these popular trends, and you don’t want to overlook site search and […]

Read more
Guerrilla Marketing with Site Search

With all of the retargeting options available to online retailers now, the creation of banner ads has become a regular task for creative teams. Coming up with fresh creative can be a challenge but knowing that our audience visited our site can make it a little easier. Better yet, if we know that they visited […]

Read more