This Week it’s all About Usability at IRWD

Posted by Terry Costa, February 13th, 2012 at 1:13 pm PST
Categories: Conferences | No Comments »
   

This week is the week of usability at the annual IRWD conference in Orlando, FL, and  we’ll be there carousing with other vendors. In addition to all the fun we’ll be having at our booth (see us in booth #300), our CEO, Shaun Ryan, is giving a talk alongside our customer U.S. Toy, about how to over-come multi-brand usability challenges through cross-linking of results in site search. The presentation, taking place at 4:00 p.m. EST on Tues., 2/14, highlights U.S. Toy’s success in this area (the company has a B2B site called Constructive Playthings and a B2C site called U.S. Toy). Shaun and Seth Freiden, U.S. Toy CEO, will demonstrate how the toy retailer captured more sales and improved the user-experience by showcasing products on sister sites in each site’s search results.

Be sure to stop by our booth at the show to see our learning-based search and navigation solutions in action, and learn first-hand how seriously we take the “full-service” aspect of our business. And while you’re there, you may just win a brand new iPad.

Hope to see you there!

   

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