Hybrid Search / Category Landing Pages Are Merchandiser’s Playground

What do you see when you look at your top search terms report? I typically see brand terms and product category terms in many of the top spots.  I also see a great opportunity to create a more customized experience on the search results pages for those terms.  Since these are high volume terms, the […]

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Product Tagging – The Hidden Workhorse of Top Retail Search Experiences

Behind every great site search experience sits a rich set of information that describes every possible search result.  For retailers, this product information is in the form of attribute labels or tags that have been assigned to each product.  With these tags in place, search engines can more accurately match products with search keywords as […]

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Lights, Camera, Action! Putting Video to Work In Your Site Search

Now that many retailers have made video a key component in their merchandising strategy, we are seeing more studies about the impact that video is having.  According to a recent study by e-commerce video provider Invodo, 52% of consumers say that watching product videos makes them more confident in their online purchase decisions. For some, […]

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Colorize Your Search To Delight Your Customers

While Henry Ford was great at making cars, he clearly missed a key opportunity to delight his customers when he said, “People can have the Model T in any color – so long as it’s black.” Fortunately, today’s consumers have an endless array of color options when they shop for everything from cars to handbags.  […]

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Happy Customers Hover Over Search Results

One tip usability experts give for improving the shopping experience online is to include product information in the search results that will speed up identification and selection. Well, following the old adage that “A picture is worth a thousand words” we should be taking a good look at our product images. Some products can be […]

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Is your site search speedy enough?

In light of all the transformations we’re seeing on the web, one aspect must be kept top of mind: speed. Consumers’ expectations for pages to load quickly – whether on traditional or mobile sites – are increasing all the time. If your site performs too slowly, you risk losing visitors to your competitors, possibly for […]

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Dynamic Search Refinements Improve Usability

Basic search refinements make it easy for customers to find what they are looking, but dynamic search refinements can supercharge your site search experience and provide a host of other usability benefits. They can help customers find exactly what they are looking for more quickly, make it easier to compare products, and reduce the risk […]

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Site Search Product Information Roundup

Deciding what product information to include in your site search results can be tricky.  Should you take the approach of “the more the better” or look at this as “less is more?”  The answer should ultimately be determined by your customers and a determination of what will produce the best results for your business. From […]

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