The New Rules for Back to School

“Don’t you love New York in the fall? It makes me wanna buy school supplies. I would send you a bouquet of newly sharpened pencils if I knew your name and address.” —You’ve Got Mail The time-honored tradition of buying new clothes, shoes, backpacks, pencils and notebooks in anticipation of the school year is a […]

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Back-To-School Shoppers Search for Charts, Magnets and… Common Core?

Nothing softens the summer’s end and back-to-school blues like a little retail therapy. According to eMarketer, online shoppers spent more than $50 billion during the 2014 back-to-school shopping season, which represents a 16% gain from $43.3 billion in 2013. Sixteen percent! A key aspect of the back-to-school shopping blitz is of course school supply shopping […]

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Make Back to School Shopping a Breeze – Even with 60,000 Products

This is first in a series of guest blogs where online retailers offer insight into their e-commerce success. At Chalkfly, providing everything our customers need while making it easy for them to find those products is a fine line we walk. As an office and school supply e-commerce retailer, we sell nearly 60,000 products that […]

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Technology Makes Back-to-School Shopping Elementary

Though many of us are barely settling into summer, retailers are already touting back-to-school clothes and supplies. This year, the role of e-commerce in back-to-school shopping is bigger than ever. According to a June report by eMarketer, online back-to-school purchases in 2014 will increase 16% over 2013 – a growth rate that’s nearly triple the […]

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