Navigation: The Art of Good Usability

Well-designed site navigation leads shoppers straight to the items they want, much like a well-designed satellite navigation system directs drivers to their destinations. Great site navigation helps visitors avoid wrong turns and dead ends, but poorly designed navigation has the opposite effect: Shoppers lose their way and their patience, causing them to abandon the path […]

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Learn to Entice Shoppers with Great Content

Want to drive e-commerce sales, plus bring customers to your site instead of going to competitors’ sites or Amazon? Think content. The creative use of content can give your customers a unique and memorable shopping experience – one that creates powerful brand loyalty and moves customers along the path to purchase. In our new e-book, […]

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