In a recent Forbes article, Retail Strategy and Innovation Consultant Steve Dennis provides a very compelling reason for brick-and-mortar retailers’ recent misfortunes. While he acknowledges the rapid and transformative impact of e-commerce, he believes those who blame e-commerce for the record number of store closings are wrong. Instead, he says: “A far more profound dynamic […]
Evidence from 2015 suggests that record-breaking numbers of holiday shoppers will make their 2016 purchases online. (Click here to Master 2015 Holiday Trends to Clinch 2016 Holiday Sales.) Trends show a steady shift from the majority of online purchases being made from a desktop to more purchases being made on mobile devices. While computers still […]
The world of e-commerce is constantly evolving. When site search was first introduced, the functionality was clumsy at best and completely frustrating at worst. Shoppers typed their entire search query before seeing if the site had what they were looking for. This involved a lot of guesswork and often led to no results or irrelevant […]
The stats are in and the message is clear: people are shopping on their smartphones and tablets more and more every day. Mobile commerce in the U.S. is: Growing 3x faster than overall e-commerce (BI Intelligence) Grew 48% to $8 billion in Q2 of 2014 (U.S. Census Bureau/comScore) Grew 113% in sales from smartphones and […]
With the holiday shopping season upon us, eTailers everywhere are spending time to make sure site visitors have the best experience possible when browsing their sites. Positive shopping experiences result in more conversions, higher AOV (average order values) and return customers. With much of the focus still placed on desktop sites, many online retailers are […]
Guest blog post by Sasha Butkovich from Ecommerce Outtakes eCommerce is going mobile in a big way, and many studies show the trend in mobile shopping just keeps rising. In the past two years alone, the percentage of eCommerce sales on mobile devices rose from 2% to 8% in the U.S., according to research from comScore, […]
Mobile commerce is experiencing explosive growth as more shoppers embrace making purchases through a mobile device. Yet 79% of large online retailers still don’t have a mobile optimized site. Where do you fall? Do you have a mobile site but want to improve it? Or are you looking to offer a mobile site, but not […]
Traditionally, men have led in purchasing in the eCommerce space, buying digital media, computers and other consumer electronics. However, as more eCommerce sites have expanded their reach to apparel, beauty and items for the kids from clothes to toys and party supplies, the number of shopping transactions by women has outpaced men in most areas. […]
The process of prepping your online storefront for holiday shoppers begins earlier every year – but there’s still time for last-minute “quick hits” that can help boost conversions and encourage shoppers to browse (and shop) longer on your site. Along with FitForCommerce, we’re presenting several of these quick-hit ideas in a free webinar on Wednesday, […]