It’s critical to optimize your e-commerce site for both mobile and desktop users in order to maintain a strong online presence. The goal is to create a seamless shopping experience for your customers regardless of the device they use to access your site.
For retailers, holiday season preparations are in full swing, making now the time to look back at what happened last year and what it taught us.
The stats are in and the message is clear: people are shopping on their smartphones and tablets more and more every day. Mobile commerce in the U.S. is: Growing 3x faster than overall e-commerce (BI Intelligence) Grew 48% to $8 billion in Q2 of 2014 (U.S. Census Bureau/comScore) Grew 113% in sales from smartphones and […]
Many eCommerce sites are flirting with mobile buyers; some eTailers have fully committed. But a recent Harris Interactive survey makes this clear: if you fail to perform during a shopper’s first visit on your site, don’t count on getting a second chance. More than 70 percent of U.S. consumers use their smartphones to shop, and […]
While we were impressed with Black Friday’s online sales, we were blown away by the revenues generated the following Monday. The biggest Cyber Monday on record saw exceptionally strong sales, with revenues topping $1.465 Billion – up 17 percent from last year and exceeding Black Friday sales. The weekend between the two big shopping days was […]