Sam Russell, Customer Success Consultant at Avolin, looks at the accelerating importance of search in e-commerce, and highlights how intelligent search tools are critical to ensuring retailers optimize conversion rates and drive their revenues Without a shadow of a doubt, 2020 is the year where ecommerce has reigned. Against a backdrop of year-on-year growth […]
Tim Rentowl, VP Product Management at Avolin, looks at how e-commerce businesses can develop quality content to boost sales. With behemoths like Amazon dominating the market, when it comes to e-commerce sites, retailers are looking to powerful online tools to help them claw back some market share. One of the most powerful weapons online retailers […]
Tim Rentowl, Vice President of Product Management, examines how AI can deliver real value to e-commerce strategies. While it hasn’t yet reached the outlandish Hollywood depictions, AI has definitely gone mainstream. For many retailers, AI is working hard behind the scenes, transforming businesses and delivering tangible value. With its potential to harness both big and […]
Imagine entering a store customized for you. The sales staff anticipates your unique needs, knows your sizes and tastes, and offers discounts on products you actually want.
You’ve got the core functionality in place on your Magento store. Now you need to enhance your site to increase sales and optimize your customer experience. That’s where Magento extensions help. But there are thousands of Magento extensions to choose from in the Magento Marketplace. You can easily spend too much time figuring out what’s […]
Advancements in artificial intelligence (AI) in e-commerce made headlines everywhere this last year: 1-800-Flowers.com launched Gwyn (a.k.a. Gifts When You Need Them). Within two months, 70% of online orders were completed through GWYN. See learnings. North Face’s conversational engine has the potential to run tens of thousands of consumers through its Q-and-A interface. A Boch […]
E-commerce merchandising has one goal in mind – connect shoppers with the right product so that they “Add to Cart” fast. Merchandise well and you’ll increase conversion rates and boost your average order values. But execution is always incredibly difficult. You have different visitors with different mindsets toward actually buying. Those shoppers are engaging with […]
Dozens of e-commerce companies, thought leaders and SLI partners convened this fall at Carnegie Hall in New York City for our third annual SLI Connect event. During packed presentations and breakout sessions the group tackled many issues and opportunities for online retailers today. Among the over-arching themes were strategies to compete with Amazon, ways to […]
Evidence from 2015 suggests that record-breaking numbers of holiday shoppers will make their 2016 purchases online. (Click here to Master 2015 Holiday Trends to Clinch 2016 Holiday Sales.) Trends show a steady shift from the majority of online purchases being made from a desktop to more purchases being made on mobile devices. While computers still […]
If you noticed far more people engrossed in their smart phones while walking through neighborhoods or strip malls this weekend, it wasn’t just your imagination – it was Pokemon Go, the new augmented reality game that uses location-based technology to allow users to catch, train and battle with Pokemon as they walk through their real-world […]