How Might Retailers Leverage Shopping Haul Videos?

There is a largely untapped resource that most retailers aren’t leveraging to the fullest. I’m talking about shopping haul videos, also called unpacking videos. For those of you who aren’t familiar with this weird phenomenon, let me give you a brief description. Shopping haul videos are made by people that have been shopping – either […]

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Surprise! Older Shoppers are More Likely to Purchase Online

A surprising fact was just reported: older consumers are most likely to make holidays purchases online this year. The study, conducted by Velaro, highlighted some interesting facts that online retailers should keep in mind this holiday season when running promotions and thinking about their target audiences. The study found that 20 percent of shoppers ages […]

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