The pressure is on for retail businesses to deliver on big sales growth expectations. That’s in the face of slow consumer spending growth combined with the tectonic shift in traditional retail channels. You need to turn more shoppers into buyers. You can’t afford for your investment to bring more shoppers in the door or onto […]
Evidence from 2015 suggests that record-breaking numbers of holiday shoppers will make their 2016 purchases online. (Click here to Master 2015 Holiday Trends to Clinch 2016 Holiday Sales.) Trends show a steady shift from the majority of online purchases being made from a desktop to more purchases being made on mobile devices. While computers still […]
Online Valentine’s Day shoppers will spend 31% more than those who purchase items related to Valentine’s Day in a physical store, says the National Retail Federation. Broken down to amount spent per shopper, the average person will spend $133.91, but the average online shopper will spend $175.80. There are many potential reasons for this; online […]
In my last blog regarding usability, I detailed some of the design features and functionality that make eCommerce user-friendly for an older demographic. The important features to optimize site search and navigation for the 65 and older user contrasts considerably with today’s youngest set of shoppers. These digital natives, ages 12-17 years old, are comfortable […]
Is there anything people won’t buy online these days? Sofas and even major appliances now have their place in the e-commerce universe, which raises the bar for online businesses that need to serve the special requirements of these shoppers. Unlike browsing for shoes or books, shopping for DIY or home repair products like lighting or […]
Many of us know someone over 65 who is hesitant to shop online, or even use a computer or smartphone. This leads to the common perception that users 65 and over are resistant to adapt to changing technology. However, some studies show that more than half of the senior market has integrated itself in the […]
A surprising fact was just reported: older consumers are most likely to make holidays purchases online this year. The study, conducted by Velaro, highlighted some interesting facts that online retailers should keep in mind this holiday season when running promotions and thinking about their target audiences. The study found that 20 percent of shoppers ages […]
In contrast to the brick and mortar stores where we all grew up shopping, online shopping offers a variety of ways to put the right items in front of your customers. Instead of sorting through racks or shelves of products that we don’t want in order to find the few items we do want, merchandising […]