Imagine entering a store customized for you. The sales staff anticipates your unique needs, knows your sizes and tastes, and offers discounts on products you actually want.
Imagine entering a store customized for you. The sales staff anticipates your unique needs, knows your sizes and tastes, and offers discounts on products you actually want.
It was an interesting move when Toys R Us removed the gender filters from its UK website. There has been pressure for toy retailers to do this to stop reinforcing gender stereotypes and Toys R Us obviously decided that this is best for their company. It’s interesting because it is potentially damaging the user experience, […]
SLI Connect is sparking exciting e-commerce discussions on both sides of the globe this month. Earlier in March, we had our most successful SLI Connect UK yet. With an unprecedented 200 attendees from 150+ leading retailers such as Harrods, Harvey Nichols, Tesco, Jigsaw London, Warehouse, Chemist Direct and Paul Smith, we could not have asked […]
At the beginning of each year, many people ask me what trends to expect in e-commerce technology for the year ahead. For 2015, I see vast opportunities for increased personalization in the online shopping experience. Most retailers do a poor job of personalization because they don’t know enough information about their customers, or because the […]