What percentage of your online revenue is driven by your site’s search function? Is it anywhere near 50%? If attributing half your sales to search sounds crazy, consider the testimony of one of SLI Systems’ customers, King Arthur Flour. “Search has jumped from 17% of our revenue to almost 50% of our revenue,” said Jeff […]
In my last blog regarding usability, I detailed some of the design features and functionality that make eCommerce user-friendly for an older demographic. The important features to optimize site search and navigation for the 65 and older user contrasts considerably with today’s youngest set of shoppers. These digital natives, ages 12-17 years old, are comfortable […]
In my last blog, I mentioned that creating content that drives high user engagement is essential to compete in the new online commerce landscape. Online shopping is more social than ever before. I’m not just talking about “Like” or “Pin It” buttons for easy sharing (though they definitely help), but also features that create an […]
This holiday season is looking good for online retailers, and interesting new trends are emerging in the eCommerce space for mobile and social media. Increasingly, shoppers are finding products and comparing them through social media and smartphones. As numbers from eMarketer suggest, smartphones are now being used by 61 percent of consumers to research products while […]
With the skyrocketing growth of Pinterest I’ve been on the hunt to identify all of the ways online retailers can use Pinterest to grow their business. I found countless articles and blogs with dozens of great tips. As I thought about why people use Pinterest, the idea of Speed Pinning came to me. For those […]