5 Steps to Creating an Excellent E-commerce User Experience

Creating an excellent e-commerce user experience can seem daunting, but it doesn’t have to be. In this article we’ll outline an evaluation and review process that highlights some of the most important and effective ways to create a unique user experience. These five tips will push you to rethink your site design and navigation with […]

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Navigation: The Art of Good Usability

Well-designed site navigation leads shoppers straight to the items they want, much like a well-designed satellite navigation system directs drivers to their destinations. Great site navigation helps visitors avoid wrong turns and dead ends, but poorly designed navigation has the opposite effect: Shoppers lose their way and their patience, causing them to abandon the path […]

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