Mobile Shoppers Rarely Give Second Chances

Many eCommerce sites are flirting with mobile buyers; some eTailers have fully committed. But a recent Harris Interactive survey makes this clear: if you fail to perform during a shopper’s first visit on your site, don’t count on getting a second chance. More than 70 percent of U.S. consumers use their smartphones to shop, and […]

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5 Big Mistakes to Avoid in Mobile eCommerce

Guest blog post by Sasha Butkovich from Ecommerce Outtakes eCommerce is going mobile in a big way, and many studies show the trend in mobile shopping just keeps rising. In the past two years alone, the percentage of eCommerce sales on mobile devices rose from 2% to 8% in the U.S., according to research from comScore, […]

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