E-commerce merchandising has one goal in mind – connect shoppers with the right product so that they “Add to Cart” fast. Merchandise well and you’ll increase conversion rates and boost your average order values. But execution is always incredibly difficult. You have different visitors with different mindsets toward actually buying. Those shoppers are engaging with […]
As we discussed last week, the purpose of refinements is to allow shoppers to find what they are looking for more quickly. By indicating specific characteristics to narrow down the number of options shown in a category, visitors don’t have to scroll through pages of products to find the right one. There are some simple […]
Refinements allow visitors to quickly narrow down their product selections as they travel through your site. This is one of the best ways (aside from using the search box) that visitors express to you exactly what they want. The right use of refinements can make the shopping journey easy and intuitive. From broad category pages, […]
In the drive to turn your visitors into buyers, navigation is a critical part of the shopping journey. More than 70% of site visitors navigate their way to the products they have in mind. But if your navigation is clumsy or confusing, those shoppers are more likely to bounce than buy. Site Navigation as a […]
You found your niche in the lucrative (albeit lackluster) world of B2B e-commerce. It’s been great. Your clients don’t need anything fancy, you say. You can hum along with a website that walked right out of 2008 and it doesn’t matter. Because really, your customers aren’t here to shop (not in the traditional, show-me-something-pretty way). […]
Search results pages are usually the place where online shoppers convert or leave. If your search really works and shows visitors the products they’re looking for, you’ll strengthen loyalty from those shoppers – or, if your search delivers a jumble of results that have nothing to do with the search terms used, it’s likely that […]
With the holiday shopping season upon us, eTailers everywhere are spending time to make sure site visitors have the best experience possible when browsing their sites. Positive shopping experiences result in more conversions, higher AOV (average order values) and return customers. With much of the focus still placed on desktop sites, many online retailers are […]
In my last blog regarding usability, I detailed some of the design features and functionality that make eCommerce user-friendly for an older demographic. The important features to optimize site search and navigation for the 65 and older user contrasts considerably with today’s youngest set of shoppers. These digital natives, ages 12-17 years old, are comfortable […]
Many of us know someone over 65 who is hesitant to shop online, or even use a computer or smartphone. This leads to the common perception that users 65 and over are resistant to adapt to changing technology. However, some studies show that more than half of the senior market has integrated itself in the […]