Your e-commerce business is full speed ahead. But that’s not good enough. You’ve been tasked with higher and higher growth expectations. And now you have even more at stake. You are likely spending more and more to drive traffic to your site. You can’t let that big investment in advertising fizzle with diminishing ROI. Good […]
With 1 billion people using YouTube today, video is the most powerful means of spreading information to the world’s 7 billion people. And since more than 6 billion hours of video are watched each month on YouTube, that’s almost one hour for every person on this planet! As a content marketer in the e-commerce space, […]
There is a largely untapped resource that most retailers aren’t leveraging to the fullest. I’m talking about shopping haul videos, also called unpacking videos. For those of you who aren’t familiar with this weird phenomenon, let me give you a brief description. Shopping haul videos are made by people that have been shopping – either […]
It’s no secret here at SLI that we are arming online retailers with the e-commerce tools they need in the battle against Amazon – and creative content is proving to be a valuable weapon of choice. Many savvy e-commerce retailers use content (videos, blogs, social posts, etc.) to draw shoppers and turn browsers into buyers. […]
Think again, Amazon. The Fire Phone’s new Firefly feature – an alleged “showrooming on steroids” – may be one more way you drive more shoppers to your site, but it can’t beat the hundreds of thousands of e-commerce sites in the U.S. that are driving visitors to their own websites with incredibly creative content. In […]
Video has been proven to be a powerful driver of customer engagement and sales for online retailers. It is so important that retailers have gone beyond simple product videos and are now producing a wider variety of non-product video content. They are also going to great lengths to make sure their customers can easily find […]