There’s a great deal of science behind online retail, especially this time of year. Holiday shopping projections and results are measured by every retail organization and publication from August through February. Smart retailers analyze these numbers to create merchandising strategies that maximize their conversions. At SLI Connect last month, Jim Davidson, Head of Research at […]
At the beginning of each year, many people ask me what trends to expect in e-commerce technology for the year ahead. For 2015, I see vast opportunities for increased personalization in the online shopping experience. Most retailers do a poor job of personalization because they don’t know enough information about their customers, or because the […]
The process of prepping your online storefront for holiday shoppers begins earlier every year – but there’s still time for last-minute “quick hits” that can help boost conversions and encourage shoppers to browse (and shop) longer on your site. Along with FitForCommerce, we’re presenting several of these quick-hit ideas in a free webinar on Wednesday, […]