My last blog outlined the main SEO tools that businesses need. Tools like Google Analytics and Webmaster Tools, when set up correctly, help you monitor both the positive and negative factors that affect your site’s SEO. Positive signals to watch and improve include: Mobile friendliness – The degree to which your site is mobile friendly […]
There is a compelling correlation between well-ranking webpages and them having user friendly URLs. Therefore, improving your site’s URLs is one of many simple ways you can optimize your SEO. Just follow these guidelines: Identify the Top Keywords to Use – In the actual URL, use keywords that summarize the topic and content of the […]
As a retail executive or e-commerce professional, your goal is to produce more revenue. You want site traffic that is high in quantity, but also in quality – you need it to convert. Search Engine Optimization (SEO) is just one practice out of many in your tool belt. Unless SEO is your full-time job, it’s […]
As an eCommerce professional, you’ve likely been preparing for the holiday shopping season for months – deciding which products to feature, planning orders and organizing marketing campaigns. Retailers predict an 11-20% rise in holiday spending for 2013, with eCommerce and mobile driving much of the growth (Retail TouchPoints, Aug. 12). While the opportunity is great, […]