City Chic Returns to SLI and Improves Conversion and Average Order Value
City Chic was an SLI customer prior to replatforming in 2017 but then moved to the search functionality found in Hybris. The impact was negative. Loyal City Chic customers complained about the company’s on-site search results in the wake of migrating away from the SLI Product Discovery Suite™. Less than a year after switching platforms, City Chic replatformed to Magento and redeployed SLI Learning Search® and SLI Rich Auto Complete™. Immediately, City Chic saw significant increases to performance across its desktop and mobile site-search users.