City Chic Returns to SLI and Improves Conversion and Average Order Value
City Chic was an SLI customer prior to re-platforming in 2017 but then moved to the search functionality found in Hybris. The impact was negative. Loyal City Chic customers complained about the company’s on-site search results in the wake of migrating away from the SLI Product Discovery Suite™. Less than a year after switching platforms, City Chic re-platformed to Magento and redeployed SLI Learning Search® and SLI Rich Auto Complete™. Immediately, City Chic saw significant increases to performance across its desktop and mobile site-search users.
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