King Arthur Flour

Creating community with smarter search

Founded in 1790, King Arthur Flour is the oldest flour company in America. Its rich history was built on a passion for baking, and its products range from premium flour and mixes to kitchen tools and cookbooks. The employee-owned company has created a vibrant online community that caters to both novices and professionals. King Arthur flour uses SLI Learning Search™ to make sure visitors find everything they are looking for, including recipes, tips, videos, and products.

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Revenue from search users increased from 17% to 47%