E-Commerce Retailer Chalkfly Launches Re-designed Website with SLI Systems Site Search
Increases Average Order Value 33% and Makes Back-to-School Shopping a Breeze
SAN JOSE, Calif. – August 27, 2014 – SLI Systems (NZX.SLI) today announced that office and school supply e-commerce retailer Chalkfly has launched a re-designed, fully responsive website that leverages SLI Systems search technology. Chalkfly’s use of SLI’s intuitive site search functionality enables customers to quickly and easily find and purchase items amid more than 60,000 products in office and school supply categories. In just four months using SLI, the e-commerce retailer has seen impressive boosts in conversion rate and average order value.
“Given our broad selection of products and the looming presence of some pretty hefty competitors, we knew search would provide us with a critical edge – and SLI has a great solution,” raved Lissa Cupp, CMO Chalkfly. “Since implementing SLI, our conversion rates, for customers who performed a search have increased 30% and the average order values overall have increased by 33%. On top of upping the search ante with SLI, we’ve gained some tips on simplifying the search process for customers, especially during Back-to-School season.”
In preparation for the revamped site, and to address the unique Back-to-School product needs for parents and students, Chalkfly used historical data and worked with local Parent Teacher Organizations to learn which supplies are key for each grade. With this information, the “searchandising” team curated categories and Back to School kits organized by grade, providing refined options for shoppers. The kits make shopping easier and increase purchases by marketing additional in-demand Back-to-School products to users.
“With SLI functionality, Chalkfly’s search results are more precise and customers are incentivized with custom search result product banners that put some of the best-selling products at their fingertips. The website makes the most of each customer’s search experience, marrying shoppers with the products they need,” said Tim Callan, CMO, SLI Systems.
“SLI’s sophisticated search tool will continuously refine search results based on visitor behavior data, further increasing average order values.”
Chalkfly is a Detroit-based e-commerce company that is changing the office supply industry. With every purchase, Chalkfly empowers customers to give 5% of their order total to a teacher of their choice. In addition to the teacher Giveback, Chalkfly offers unmatched, 24-hour customer service along with fast and free shipping. In 2014, Chalkfly topped Internet Retailers Second 500 List and is the fastest growing e-commerce company in the country.
About SLI Systems
SLI Systems (SLI.NZ) enables the world’s leading e-commerce retailers to accelerate sales by connecting shoppers with the products they’re most likely to buy. With offerings that include site search, navigation, merchandising, mobile, product recommendations and user-generated SEO, SLI Systems is the most chosen cloud-based site search provider to Internet Retailer’s top 1,000 retailers. The company’s patented technology continuously learns from the actions of visitors to deliver the most relevant results possible. Whether via PC, tablet or phone, a site powered by SLI delivers the kind of satisfying search experience that increases conversion rates, secures brand loyalty and results in higher order values. SLI operates on five continents.