Effective Site Search Design Boosts Profitability
Recent eConsultancy Article Highlights Examples of Search Relevancy, Site Design and Refinement Options that Lead to More Purchases
SAN JOSE, CA – May 26, 2014 – E-commerce sites with exceptional search relevancy, site design and refinement options provide a smooth path for customers to find and purchase the items they’re looking for. Five examples of e-commerce sites that use design best practices to boost profitability include Sutton’s Seeds, Abe’s of Maine, Boden, Lovehoney and B&Q, according to the recent eConsultancy article, “25 Effective Design Patterns for E-commerce Site Search Results.” All five of the retailers mentioned above rely on SLI Systems for site search and other learning-based solutions that help their sites secure higher conversions and order values.
For example, camera and photography retailer Abe’s of Maine has a unique way of highlighting reviews within search results to make them easier for visitors to see. In addition to including them in the search results, the retailer also offers filtering options allowing visitors to find reviews that are most relevant to their areas of interest. Wine Enthusiast, another SLI client, offers reviews filtering as well. In both cases, this innovative option is appealing to site visitors and tends to result in higher conversions.
Another example is online apparel retailer Boden, which offers a comprehensive set of filtering options, including Category, Sub-category, Top-rated by Age, Top-rated by Size, Price Range, Color and more. Boden’s results page also lists search suggestions at the top, offering visitors alternate search terms to try. These options lead to increased engagement and higher conversions, as highlighted in SLI’s case study on the popular UK brand.
About SLI Systems
SLI Systems (SLI.NZ) provides leading SaaS solutions that help online shoppers connect to the products they’re most likely to buy, directly driving increased sales and higher customer satisfaction for online retailers. With offerings that include site search, navigation, merchandising, mobile, product recommendations and user-generated SEO, SLI Systems is the most chosen SaaS-based site search provider to Internet Retailer Top 1,000 retailers. The company’s patented technology continuously learns from the behavior of visitors to deliver the most relevant results possible. Whether via PC, tablet or phone, a site powered by SLI delivers the kind of satisfying search experience that increases conversion rates, secures brand loyalty and results in higher order values. SLI Systems operates on five continents. For more information, visit www.sli-systems.com.