SLI Systems Pushes "The Envelope, Please" With 2006 Oscar Predictions From Top Search Terms at DeepDiscountDVD.com
Learning Search(TM) Hosted Site Search Solution Brings "Predictive Analytics" to Prestigious Film Industry Awards
CUPERTINO, CA -- February 27, 2006 -- With the highly anticipated Academy Awards less than one week away, SLI Systems, Inc., a provider of on-demand search services for Internet and e-commerce sites, is predicting this year's winners based on data culled with its Learning Search™ hosted site search solution for customer site DeepDiscountDVD.com (www.deepdiscountdvd.com). Since the Oscar nominees were announced last month, Learning Search has identified an increase in the number of keyword searches on DeepDiscountDVD for terms that match many of the nominated films and actors.
Based on this data, SLI Systems boldly predicts that on March 5, when Academy Awards presenters say those magic words, "The envelope, please," they will announce the following winners for each category:
- Best Picture - "Brokeback Mountain"
- Best Director - Paul Haggis, "Crash"
- Best Actor - Terence Howard, "Hustle & Flow"
- Best Actress - Reese Witherspoon, "Walk the Line"
"If our estimations ring true, we'll give new meaning to the term 'predictive analytics' with our Learning Search solution," said Dr. Shaun Ryan, CEO of SLI Systems. "Because our hosted site search offering learns from user behavior over time to deliver more relevant results, it helps online retailers better predict what items in their inventory will be most popular among their customers. We thought if the solution works for retailers, then maybe we'd go out on a limb and use the data to guess this year's Oscar winners. I'm anxious to see if we're right."
DeepDiscountDVD uses SLI's Learning Search hosted site search and Site Champion automated search engine optimization (SEO) solutions. Since it began working with the company a few months ago, DeepDiscountDVD.com has already seen an increase in site traffic, sales and conversions.
"SLI Systems has been a great company to work with. They're really more like a partner to us in terms of how responsive and flexible they are in meeting our exact needs," said Alan Boyer, Senior Marketing Manager for DeepDiscountDVD. "It's great to think that the data provided by keyword searches on our site could actually predict the Oscar winners. If the predictions come true, the Academy may want to consult with us in the future before making their nominations."
About Learning Search and Site Champion
Learning Search and Site Champion are built on SLI Systems' patent-pending advanced search behavior analytics engine. Learning Search is a hosted site search solution that continually tracks visitors' aggregate search terms and the corresponding items clicked on, and uses that data to deliver results based on popularity. For example, if someone searches on "Matt Dillon," Learning Search automatically ranks the resulting items so that those with historically higher click-rates are listed at the top. Learning Search also shows how many assets exist and in what categories, and gives visitors the option to sort the results by film genre, year, or content format. Furthermore, Learning Search provides additional suggested search terms which help users further refine their searches.
Site Champion is an automated search engine optimization service that integrates with Learning Search, tracking visitors' search terms and using them to automatically create related search links for each page of a retailer's site. When visitors click on these 'related search' links they are presented with site search results for that term, directing them to additional relevant content and commerce opportunities. The 'related search' links make it easier for site visitors to find what they want and help retailers generate more sales. The links also drive more natural search traffic to the retailer's site by giving the retailer's results pages links that are crawled by search engine spiders.
Other companies that use SLI Systems' hosted search offerings include Tupperware, Harry and David, Smith & Hawken, NRS (Northwest River Supplies), Fright Catalog, and eTronics.com, among others.
About SLI Systems
SLI Systems powers the search box on retail and content-rich websites.
SLI Systems' solutions are built with their patented Learning Search technology - an intelligent search service that constantly learns from customer behavior. The search continually improves, enhancing your customers' satisfaction while yielding a valuable understanding of their needs, and increasing your overall sales.
SLI's Site Champion service automatically optimizes sites for major search engines to dramatically increase site traffic.
Visitors to NBC.com, Etronics.com, Tupperware.com and VERITAS.com are just some of the web users finding their search enhanced by technology from SLI Systems
SLI Systems is a privately held company, with offices in Silicon Valley, London, and Christchurch, New Zealand. For more information, visit www.sli-systems.com.
Media contacts:
Nancy MacGregor Hill
RealTime Communications
(510) 733-6228
nancy@realtime-comm.com
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