SLI Systems CEO to Present at Search Engine Strategies Chicago
Search Veteran will Participate in Panel on Advanced Research and Testing Methods for Determining Appropriate Keywords for Search
Engine Marketing Campaigns
CUPERTINO, CA -- December 2, 2005 -- Dr. Shaun Ryan, CEO of SLI Systems, Inc., a provider of on-demand search services for Internet and e-commerce
sites, will participate in a panel discussion on Advanced Search Term Research Tools on Monday, December 5, at the Search Engine Strategies conference in
Chicago.
The discussion, which starts at 3:45 p.m. CST, will examine advanced techniques for discovering keywords to target for paid and natural search engine
campaigns. The session will also look at tools that make it easier to project traffic, research seasonally-related terms, understand the terms that drive
traffic to competitors' sites and identify up-and-coming terms in a particular industry. Drawing on his experience in working with many e-commerce
customers, Dr. Ryan will discuss how site search data can be used for keyword research.
"Search Engine Strategies is the quintessential search industry event. I'm excited to be taking part in such a worthwhile discussion about identifying
the right search terms for effective target marketing," said Ryan.
SLI Systems is exhibiting in booth 420 at the conference.
About SLI Systems
SLI Systems is the developer of learning-based search technology for corporate Internet sites, e-commerce destinations and consumer Internet portals
that Searches, Learns and Improves the user experience. SLI Systems' technologies empower businesses to enhance customer satisfaction while increasing
sales, reducing costs and yielding valuable customer information. Unlike traditional search software, SLI Systems' patented technology continuously
"learns" from the behavior of visitors over time to deliver more relevant results. Current customers include Etronics.com, NBC, Tupperware, VERITAS and
others. SLI Systems is a privately held company, with offices in Silicon Valley, London, and Christchurch, New Zealand. For more information, visit
www.sli-systems.com.
Media contacts:
Nancy MacGregor Hill
RealTime Communications
(510) 733-6228
nancy@realtime-comm.com
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