Ed Hoffman of SLI Systems to Discuss Site Search and the Customer Experience at Shop.org Annual Summit
Search Industry Veteran to Discuss Importance of Understanding the Language of Site Visitors to Increase Online Retail Sales and Conversions
SAN JOSE, CA – September 24, 2010 – SLI Systems announced today that Ed Hoffman, vice president of global business and corporate development, will present a discussion on leveraging site search data to uncover valuable information about customer preferences at the upcoming Shop.org Annual Summit. The presentation, titled “Using Site Search Analytics to Improve the Customer Experience,” takes place on September 29 at 1:30pm CDT, and is one of the Shop.org event’s “Big !dea” sessions.
Hoffman’s session will provide a detailed overview of the type of information that can be gleaned from analytics from site search, and what that data reveals about customer expectations and search and purchasing trends. He’ll also explain how this data can be used to deliver an optimal customer experience, and how to use site search analytics to appropriately merchandise products and respond to customers’ needs.
“The data contained in site search reports offers a wealth of information about customers. For example, site search data gives signals to shoppers’ brand and product preferences, popular keywords they use to search a site and the language retailers should incorporate in product pages, to name a few,” said Hoffman. “Marketers who pay attention to site search reports will be ahead of the game when it comes to creating an online experience that results in higher conversions.”
The Shop.org Annual Summit takes place September 27-29, 2010, at the Gaylord Texan Hotel & Convention Center in Dallas, Texas. SLI Systems is a Bronze Sponsor of the event, and is exhibiting at booth #807.
About SLI Systems
SLI Systems is the developer of Software-as-a-Service learning-based search and navigation solutions for corporate Internet sites, content publishers, e-commerce destinations and consumer Internet portals that Searches, Learns and Improves the user experience. SLI Systems’ hosted site search and user-generated SEO solutions empower businesses to enhance customer satisfaction while increasing sales, reducing costs and yielding valuable customer information. Unlike traditional search software, SLI Systems’ patented technology continuously “learns” from the behavior of visitors over time to deliver more relevant results. SLI Systems is a privately held company, with offices in Silicon Valley, London, and Christchurch, New Zealand. For more information, visit www.sli-systems.com, or see the company’s blog at http://blog.sli-systems.com/.
