January 2007
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Your update on site search, seo, search engine marketing and usability

Telescope: Everything You Need to Know About Search

Welcome to this edition of Telescope on Search, our monthly newsletter devoted to search. Our goal is to offer a regular, quick-browse e-newsletter with useful information, tips, and news of the latest developments on Site Search, Search Engine Optimization, Search Engine Marketing, and site usability. If you have any feedback or questions please direct them to newsletter@sli-systems.com.

Feature: SLI's "Best of 2006" – A Review of Our Most Popular Postings

Shaun Ryan
CEO, SLI Systems

As we start a new year, we thought it the perfect time to summarize the postings that readers found the most useful during 2006.

Most Useful Telescope on Search Articles

To start, we have included a couple of articles from previous issues of our newsletter that you – our readers – found useful:

Have You Looked at the Many Facets of Your Site Search Results (2 parts) - September 2006

Merchandising Search and Navigation for Increased Conversions (2 parts) - November 2006

We received excellent coverage in some top industry publications...

Many of our clients were recognized for their industry expertise by top publications during 2006. Here are some of their stories:

From Bricks to Clicks - Multichannel Merchant - April 20

SLI-Powered Shop Intuition Named in Time.com - 50 Coolest Websites 2006 - Time.com - August 03

New Site Search Features Help Carolina Rustica Boost Sales By 30%, It Says – Internet Retailer - August 31

Sites Search for Search Services - STORES - October 01

Mikasa Learns a Lesson in Search Etiquette - DIRECT - November 15

Shaun's Writings

And here's an article that our very own president and CEO penned for publication, with tips on how to avoid losing your site visitors, and keep them coming back for more:

Search or Destroy - Chief Marketer - August 25

Blog Articles

We maintain a company blog - mostly written by our fearless leader - with insight and commentary on various happenings in the worlds of search and e-commerce. Occasionally he has something pretty useful to say, and here are a few posts that generated a lot of clicks:

SES NY 2006 - Using site search for keyword research - February 21 (Shaun's musings about his pending participation on the “Advanced Search Term Research Tools” panel)

Great things are afoot - December 08 (Podcast of Footwear Etc.'s Director of eCommerce Operations Mike Baranov talking to Practical eCommerce)

Announcements

Finally, we made some important announcements that demonstrated our growth and momentum as a company:

SLI Systems Introduces Free Site Search Feedback Tool... - April 03

SLI Delivers Higher Conversions Rates Through Improved Search Capabilities to Growing Number of Yahoo! Stores - June 27

SLI Systems Brings Suite of E-Commerce Search Solutions to U.K. Market - July 05

SLI Celebrates 5th Birthday; Completes Third Profitable Year and Sees 80% Growth in Customer Base - August 15

SLI Systems Unveils Learning Navigation - October 16

2007

2006 was a banner year for SLI Systems, and we expect 2007 to be even better. Stay tuned for more information on new developments, customer successes, and helpful tips on how to improve your own search efforts.

If you have any comments you'd like to share, email us at newsletter@sli-systems.com.

SLI Systems & Customers in the News

Below are links to recent news articles highlighting our Learning Search service:

Practical eCommerce magazine: Site Search Can Pay Dividends - December 01

Ecommerce Times: Holiday Shopping, Part 3: Are You Making the Most of Site Search? - December 05



If you have any comments or suggestions for future issues please email us at newsletter@sli-systems.com.

Upcoming Events:

Shop.org FirstLook
Jan 31 - Feb 2, 2007
Orlando, FL

eTail Palm Springs
Feb 13 - 16, 2007
Palm Desert, CA

ACCM
May 21 - 23, 2007
Boston, MA

Internet Retailer Conference
June 4 - 7, 2007
San Jose, CA

Important Links:

> Learning Search product page
> Free Feedback Tool
> SLI Systems Blog


If you have any comments or suggestions for future issues please email us at newsletter@sli-systems.com.

 
 
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