Telescope: Everything You Need to Know About Search
Welcome to this edition of Telescope on Search, our monthly newsletter devoted to
search. Our goal is to offer a regular, quick-browse e-newsletter with useful
information, tips, and news of the latest developments on Site Search, Search Engine
Optimization, Search Engine Marketing, and site usability. If you have any feedback
or questions please direct them to newsletter@sli-systems.com.
In this issue:
Site Search, SEO and Email Marketing are Key for E-tailing Success, Says New SLI Survey
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Shaun Ryan
CEO, SLI Systems
Are you giving top priority – and adequate resources – to making the most of site search, SEO, and e-mail marketing? Our recent survey of more than 300 U.S. retailers shows that these three e-commerce technologies matter the most when promoting online businesses.
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These retailers also told us that the effectiveness of site search and SEO will only grow over the next three years – in fact, 90 percent of the survey participants said that search is a “critical,” “very important” or “important” factor in the success of their business.
As online retailers continue to embrace these three key technologies, they appear to also be making big strides towards using social media to raise their profile. Forty percent of the retailers we surveyed said that blogs and podcasts are becoming popular tools for marketing; 38 percent said that user-generated content is also gaining in popularity.
There are many more interesting findings from our survey, including the fact that about 90 percent of the retailers who tracked results said that after adding site search, sales increased or conversion rates improved. The full survey results will be posted to the SLI Web site next week.
Thanks to all of you who participated. We gained some valuable information that we’re now sharing with the press and industry at large. Finally, congratulations to the winner of our survey drawing, Michelle Thomas of Zappos – Michelle wins the $200 Apple gift voucher!
SLI Systems & Customers in the News
Below are links to recent press releases, news articles, blog posts and podcasts highlighting SLI’s Learning Search service:
Press Articles:
Optimize sites for search success – contributed by SLI CEO Shaun Ryan to DM News, September 15, 2008
Multichannel Retailer Dover Saddlery Chooses SLI Systems for Blue Ribbon Site Search Experience – CNNMoney.com, September 15, 2008
5 Burning Questions About E-Commerce Search Solutions – contributed by SLI CEO Shaun Ryan to E-commerce Times, September 5, 2008
Press Releases:
Multichannel Retailer Dover Saddlery Chooses SLI Systems for Blue Ribbon Site Search Experience – September 15, 2008
Blog Posts:
Beyond the Firewall – September 22, 2008
The Turing Test and Search – September 9, 2008
Interview with Daniel Pfeffer from Lighting by Gregory – September 2, 2008
Google Suggest – August 27, 2008
Podcasts:
Steve Elkins of Yarn.com (WEBS) – September 17, 2008
Daniel Pfeffer of Lighting by Gregory – August 27, 2008
Upcoming Events
If you have any comments or suggestions for future issues please email us at newsletter@sli-systems.com.
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