Ping, Adams and Callaway Shown to be Golfers’ Favorite Brands According to Site Search Data from Retailer Edwin Watts
Most Popular Keyword Terms Pulled from SLI Systems’ Learning Search™ Also Demonstrate Growing Interest in Women’s Golf Products
CUPERTINO, CA -– June 5, 2006 -– With the approach of next week’s U.S. Open, one of the world’s most popular golf tournaments, SLI Systems, a provider of on-demand search services for Internet and e-commerce sites, has identified the leading golf brands according to keyword research on golf retailer Edwin Watts’ e-commerce site. The data, pulled from SLI Systems’ Learning Search™ hosted site search solution, showed Ping, Adams and Callaway consistently ranked in the top three to five search terms. Additionally, terms and phrases like “ladies,” “women’s complete sets,” “ladies’ clubs” and “ladies’ drivers” were also among the most popular keywords, demonstrating a growing interest in the female side of the sport – a likely result of the probability that the first woman, Michelle Wie, will compete in this year’s tournament.
“It’s important for us to understand what our buyers are most interested in, and analyzing the keywords searched on our site is a great way to get into their mindsets,” said David Patterson, Internet director for Edwin Watts. “By working with SLI Systems, we’re able to quickly see how our customers’ preferences can change over the course of just a couple of months, which helps us better market our products to match what people are looking for.”
Patterson will present a case study on his company’s positive experiences with SLI Systems during the panel discussion “Site Search: The Web’s In-Store Merchandising Tool” at the Internet Retailer Conference in Chicago at 4:00 p.m. CT today. As part of his presentation, Patterson will discuss how his company saw a 280% increase in unique searches after implementing SLI’s solution, with 80% of customers clicking on the top five results. He will also talk about how the solution has continuously helped Edwin Watts generate higher revenues and maintain a loyal customer base.
“We’ve been particularly interested to see a growing interest in women’s products, probably due to the emergence of players like Annika Sorenstam and Michelle Wie, who are setting new standards for females in this long-standing male-dominated game,” he said.
Learning Search is a hosted site search solution that continually tracks visitors’ aggregate search terms and the corresponding items clicked on, and uses that data to deliver results based on popularity. For example, if someone searches “ladies” on EdwinWatts.com, Learning Search automatically ranks the resulting items so that those with historically higher click-rates are listed at the top. In this example, the highest ranked items are TaylorMade Miscela Ladies Set, followed by Callaway Big Bertha Irons 2006.
In addition to Learning Search, Edwin Watts also uses SLI Systems’ Site Champion automated search engine optimization (SEO) solution to help drive new visitors to their site using the most popular search terms. Since the company began working with SLI Systems over a year ago, Edwin Watts has seen an increase in site traffic, sales and conversions.
“We work closely with our customers in helping them leverage their site search data to improve their marketing efforts,” said Dr. Shaun Ryan, CEO of SLI Systems. “The keywords used most often on a site like Edwin Watts can give them insight not only into their buyers’ preferences, but into the hottest products and trends within the golf community at large and the search terms people are using on the Internet search engines. This information is extremely valuable for attracting new customers through search engine marketing”
About Learning Search and Site Champion
Learning Search and Site Champion are built on SLI Systems’ patented advanced search behavior analytics engine. Learning Search is a hosted site search solution that continually tracks visitors’ aggregate search terms and the corresponding items clicked on, and uses that data to improve the relevance of the site search results. Learning Search also gives customers the option to refine the results by category, manufacturer or price band, sort them by highest or lowest price, and provides additional related search terms which help users further refine their searches. Learning Search is supplemented with a new, free Site Search Feedback Tool, which is designed to help e-commerce and other Web sites better understand the quality of their site search functionality based on customer input. More information is available at http://www.sli-systems.com/feedback.php.
Site Champion is an automated search engine optimization service that integrates with Learning Search, tracking visitors’ search terms and using them to automatically create related search links for each page of a retailer’s site. When visitors click on these ‘related search’ links they are presented with site search results for that term, directing them to additional relevant content and commerce opportunities. The ‘related search’ links make it easier for site visitors to find what they want and help retailers generate more sales. The links also drive more natural search traffic to a retailer’s site by giving the retailer’s results pages links that are crawled by search engine spiders.
Other companies that use SLI Systems’ hosted search offerings include Chiasso, Ulta, Tupperware, Harry and David, Smith & Hawken, NRS (Northwest River Supplies), Fright Catalog, and eTronics.com, among others.
About Edwin Watts
Edwin Watts Golf was co-founded in 1968 in Fort Walton Beach, FL by Edwin Watts and Ronnie Watts as a small pro shop at the Fort Walton Beach Golf Club. The company has now grown to become the largest privately held golf retail operation in the world with 58 stores in 10 states, a world-famous catalog business and a state-of-the-art Web site for online shopping. More information can be found at http://www.edwinwatts.com/.
About SLI Systems
SLI Systems is the developer of learning-based search technology for corporate Internet sites, e-commerce destinations and consumer Internet portals that Searches, Learns and Improves the user experience. SLI Systems’ hosted site search, and automated SEO and SEM solutions empower businesses to enhance customer satisfaction while increasing sales, reducing costs and yielding valuable customer information. Unlike traditional search software, SLI Systems’ patented technology continuously “learns” from the behavior of visitors over time to deliver more relevant results. Current customers include Etronics.com, NBC, Tupperware, and others. SLI Systems is a privately held company, with offices in Silicon Valley, London, and Christchurch, New Zealand. For more information, visit http://www.sli-systems.com/.
Media contacts:
Nancy MacGregor Hill
RealTime Communications
(510) 733-6228
nancy@realtime-comm.com
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