SLI Systems Launches Ecommerce Podcast

Interviews Take a Behind-the-Scenes Look at E-Retailer Strategies and Successes; First Episodes Include Discussions with Nebraska Furniture Mart, Vermont Teddy Bear and Carolina Rustica

CUPERTINO, CA – April 7, 2008 – SLI Systems, a provider of on-demand search services for Internet and e-commerce sites, today announced the launch of Ecommerce Podcast, an ongoing podcast series that will take a close look at the challenges, strategies and successes of SLI’s ecommerce customers, partners and other online retail companies. Produced by SLI Systems and hosted by SLI’s CEO Shaun Ryan, the podcast features interviews with the executives responsible for sales, marketing and business development strategies within ecommerce organizations, as well as industry luminaries.

The first three episodes, available now from www.ecommercepodcast.com, feature interviews with Nebraska Furniture Mart, the largest home furnishing store in North America, Vermont Teddy Bear, parent company to ecommerce brands, including Vermont Teddy Bear, Pajama Gram and Calyx Flowers and Carolina Rustica, an online retailer of hand-crafted iron and wood furnishings.

“Our new podcast series provides a glimpse into the complex world of ecommerce, and lends important insights into the ways online retailers are using technologies, such as site search, SEO and pay-per-click to enhance their marketing efforts and more effectively serve their customers,” said Ryan. “We started the series to present valuable information that will help other retail organizations as they work to gain greater visibility for their brands and provide the best shopping experience for their site visitors.” 

The Ecommerce Podcast interviews examine a number of topics and provide a broad overview of the business of ecommerce. From information about a company’s history and ecommerce roots to insights into marketing campaigns, technologies used to enhance the customer experience and companies’ growth strategies, subscribers will hear first-hand from online retailers about the ways they strive to stand out in the competitive ecommerce landscape. 

To subscribe to Ecommerce Podcast, or listen to current interviews, visit www.ecommercepodcast.com.

About SLI Systems

SLI Systems is the developer of learning-based search technology for corporate Internet sites, e-commerce destinations and consumer Internet portals that Searches, Learns and Improves the user experience.  SLI Systems’ hosted site search and user-generated SEO and automated SEM solutions empower businesses to enhance customer satisfaction while increasing sales, reducing costs and yielding valuable customer information.  Unlike traditional search software, SLI Systems’ patented technology continuously “learns” from the behavior of visitors over time to deliver more relevant results. More than 250 sites use SLI Systems’ hosted search offerings including ULTA, Tupperware, Harry and David, Smith & Hawken, NRS (Northwest River Supplies), FTD and Etronics.com, among others.  SLI Systems is a privately held company, with offices in Silicon Valley, London, and Christchurch, New Zealand.  For more information, visit www.sli-systems.com.