SLI Systems Delivers Higher Conversion Rates through Improved Search Capabilities to Growing Number of Yahoo! Stores
Fewer Clicks Result in Higher Sales for Emitations, JewelBasket and Perfume Bay with Hosted Learning Search™ Solution
CUPERTINO, CA – June 27, 2006 – SLI Systems, a provider of on-demand search services for Internet and e-commerce sites, announced today that it has gained significant traction with Yahoo! Stores, several of which have chosen the company’s Learning Search™ hosted site search solution to power their e-commerce search functionality. Companies like Emitations, JewelBasket and Perfume Bay have discovered a faster, more effective way to deliver relevant search results to their online shoppers through the Learning Search offering.
According to the Yahoo! Small Business web site, the Yahoo! Merchant Solutions platform handles more than $3 billion in e-commerce. A growing percentage of that revenue comes from small businesses such as Emitations, JewelBasket and Perfume Bay, three of 15 Yahoo! Stores using SLI Systems. All of these retailers have seen increases in customer conversion rates and sales, and higher customer satisfaction rates as a result of using SLI Systems’ site search solution.
Perfume Bay, Inc.
Since 1999, Perfume Bay Inc. has offered more than 700 unique brands of perfume and thousands of other fragrance and beauty products from their Huntington Beach, CA store and e-commerce site. Ninety-eight percent of Perfume Bay’s revenue comes from 180,000 unique visitors who come to the site every month. After reading about SLI Systems in a business magazine, CEO and Founder Jacquelyn Tran implemented Learning Search on PerfumeBay.com to supplement Yahoo!’s built-in search feature. After two months, Tran noticed an increase in conversion rates. “Online shoppers know site search is a big deal. They want to find items that are relevant to what they’re seeking quickly, or they leave,” said Tran. “Learning Search offered me a smart search solution that provides relevant search data back to my customers.” Tran also values Learning Search’s faceted search features which allow her customers to refine their search results by brand, category, scent, gender, size and price.
Emitations
Emitations, recently named one of Internet Retailer magazine’s “Top 500 Retail Web Sites, is an online retail store based in San Diego, CA that sells imitation celebrity jewelry. According to founder and CEO Au-Co Mai, “Emitations.com specializes in getting the bling without the sting.” Since implementing Learning Search in October 2005, Emitations’ customer service representatives have been able to locate jewelry items much faster, and visitors can now buy items right off the search result page. “Less clicks and more convenience have translated into a better overall experience for my customers,” Mai added. The company also implemented SLI Systems’ Site Champion, an automated search engine optimization service that integrates with Learning Search, to drive more traffic to their site. As a result, Emitations is getting an average of 50 new referrals daily.
JewelBasket
JewelBasket.com is one of the fastest growing online jewelry retailers. The company is based in New Jersey and features the latest styling and competitive prices as well as niche products like medical bracelets and mason rings. Co-founders and CEOs Zvi Dubin and Neil Amrani already have a system for driving traffic to JewelBasket.com, but needed an intelligent site search solution to help convert site visits to sales. After a quick trial, Dubin implemented Learning Search in March 2006 and worked with SLI Systems to integrate the Yahoo! Search Marketing Overture tool into Learning Search to capture customers’ pay-per-click (PPC) trails and measure the effectiveness of his online advertising campaigns. He also worked with SLI Systems to customize customers’ PPC landing pages based on the terms they use for their natural Web searches. “By using the key terms that people are typing into Google, I can now deliver a smart results page that is tuned to what customers are looking for,” said Dubin. “SLI Systems’ willingness to work with me to customize our site search has given JewelBasket.com a very important competitive edge.”
SLI Systems offers all new customers a 30-day free trial to test its products. SLI’s free trial is a big selling point to customers, who are often impressed by the level of customization the SLI team will perform at no cost, and no up-front commitment required. “We get a lot of new customer referrals from our existing Yahoo! Stores customers and from Yahoo! Stores partners because we match the scalability and ease of use of the Yahoo! Stores platform,” said Dr. Shaun Ryan, CEO of SLI Systems. “Success is now measured by how few clicks are required to find the right product. So as more retail stores rely on the Internet to drive new customers and product sales, having the right site search solution becomes even more critical.”
About Learning Search and Site Champion
Learning Search and Site Champion are built on SLI Systems’ patented advanced search behavior analytics engine. Learning Search is a hosted site search solution that continually tracks visitors’ aggregate search terms and the corresponding items clicked on, and uses that data to deliver results based on popularity. For example, if someone searches on “bracelet,” Learning Search automatically ranks the items so that those with historically higher click-rates are listed at the top. Learning Search also shows how many products exist and in what categories, and gives visitors the option to sort the results by ascending or descending prices, or by category. Learning Search is supplemented with a new, free Site Search Feedback Tool, which is designed to help e-commerce and other Web sites better understand the quality of their site search functionality based on customer input. More information is available at http://www.sli-systems.com/feedback.
Site Champion is an automated search engine optimization service that integrates with Learning Search, tracking visitors’ search terms and using them to automatically create related search links for each page of a retailer’s site. When visitors click on these ‘related search’ links they are presented with site search results for that term, directing them to additional relevant content and commerce opportunities – making it easier for a site’s visitors to find what they want, and helping retailers generate more sales. The links also drive more natural search traffic to the retailer’s site by giving the retailer’s results pages links that are crawled by search engine spiders.
Other companies using SLI Systems’ hosted offerings include NBC, Tupperware, Fright Catalog and NRS (Northwest River Supplies), among others.
About SLI Systems
SLI Systems is the developer of learning-based search technology for corporate Internet sites, e-commerce destinations and consumer Internet portals that Searches, Learns and Improves the user experience. SLI Systems’ hosted site search, and automated SEO and SEM solutions empower businesses to enhance customer satisfaction while increasing sales, reducing costs and yielding valuable customer information. Unlike traditional search software, SLI Systems’ patented technology continuously “learns” from the behavior of visitors over time to deliver more relevant results. Current customers include Etronics.com, NBC, Tupperware, ULTA, Chiasso and others. SLI Systems is a privately held company, with offices in Silicon Valley, London, and Christchurch, New Zealand. For more information, visit http://www.sli-systems.com/.
Media contacts:
Nancy MacGregor Hill
RealTime Communications
(510) 733-6228
nancy@realtime-comm.com
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