Search for Facebook, Google+ and Other Social Media

Improve brand loyalty and increase conversion with social search

Integrate consumer-generated media content from social networking sites into site search and give visitors easy access to information that can influence their purchase.

SLI’s social media service brings the power of social networking to your site search, and gives you a multitude of options for how to integrate content from sites like Twitter, Facebook, YouTube and others into search results to enhance the online experience for your visitors. With the rise of social networks and their influence on people’s buying decisions, it’s highly valuable to showcase this content in your site search – and even allow social ‘likes’ to influence rankings of results. You can also add search to your Facebook page so your followers can search your site without leaving the ever-popular social network.

As with all of SLI’s full-service offerings, you can look to SLI’s team for expert guidance on how best to combine social media and search and for help in setting up various features, so you get the full benefit of having consumer-generated media content on your site with little effort. Our team will also integrate consumer-generated content from any community site or question and answer service you may offer.

A Multitude of Options

With SLI’s social media service, there are many unique options available to you for showcasing consumer-generated media content on your site.

Surface consumer-generated media content in site search

Consumer-generated content can come from a variety of sources: sites like Twitter, Facebook, YouTube, where visitors may post comments about your brand or products you offer; or online newsletters, forums, blogs, ratings and reviews and podcasts. Our team will work closely with you to ensure this content appears in search results on your site, and determine the best way to present the content – whether on separate tabs or integrated with your main search results.

Display Facebook and Google +1 buttons

Work with SLI’s team to include Facebook ‘like’ or Google +1 buttons beneath individual search results so people can click to show their preference for specific items right from results pages. You can also display the number of ‘likes’ and ‘pluses’ each result has received, showing an item’s popularity appeal.

You can also allow people to sort results by the highest number of ‘likes,’ and even have SLI set your search ranking algorithm to factor in the number of ‘likes’ a product has, so those with the highest number rank at the top.

Host search on Facebook

If you’ve taken steps to build a following on Facebook, why not allow your fans to search your site directly from your Facebook page? When doing this, you can include user ratings underneath search results, just like on your regular website. You can also allow followers to see articles or social media content on a separate tab. Our team will help set up these features for you as we’ve done for several clients already. Additionally, we’ll provide you with reporting so you can see how activities on Facebook impact your conversion rate.

Offer reviews-based search and navigation

User ratings and reviews are proven to generate more purchasing activity, particularly for items that get high marks from customers. At a minimum you can include star ratings in search results and allow people to filter and sort results based on the ratings. Additionally you can allow your customers to conduct searches within reviews, and give them additional categories to check to see items that match their personal interests or demographic.

Let our expert team make recommendations about what will work best on your site, and let us do the work for you.

Benefits

• Allow users to easily see what’s popular
• Encourage more likes and pluses for your products by making these easily accessible from the search
• Combine revenue-generating power of search with influence of social networking sites
• Rely on our team of experts to do the heavy lifting for you
• Encourage people to search your store from Facebook
• Allow customers to interact with your brand on their own “turf”
• Enable customers to share their enthusiasm for products and surface that activity in search