Using the ‘No Results’ Page to Your Best Advantage

Not every search term results in a rendered ‘Search Results’ page. In fact, many terms site visitors search for will return a ‘No Results’ page for a variety of reasons. For example, a site visitor could be searching for beluga caviar on a gourmet food site, and the site is either out of stock or […]

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Make Search Make Sense

Optimizing site search is hard—as is training staff, increasing conversion rates and maintaining retention. The good news is that with properly configured search support, we can gather and act on actual and trend information to better tailor the customer experience. We can also begin to source machine learning and AI to automate many (but not […]

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Think Outside the Search Box

Set Specific Goals and Plan to Achieve Them As an e-tailer, it’s likely you have very clear goals for your business. Whether you’re focused on increasing new visitors to your site, improving your conversion rate, boosting average order values or you are interested in bettering your email marketing or retargeting ads, you stand the best […]

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How can I find My Mom?

So, your business is humming along. Thriving, even. But you’re not content with leveling off – you want to boost your e-commerce conversions even higher. What’s the best way to make that happen? Introducing the recommendation engine.

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Top Five Ways to Prepare for Peak Season

Getting ready for your company’s busiest shopping season is a challenge no matter the market. From predicting sales to organizing ad campaigns, every department is involved. It’s a lot to balance and keeping track of what needs to be done to make your peak season great can be tricky.

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Facets, Facets, Who’s Got the Facets?

Product filters or “facets” are one of the most commonly used tools that online shoppers use to find specific products or discover products they might want based on product attributes such as color, brand, size, etc.

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