Sam Russell, Customer Success Consultant at Avolin, looks at the accelerating importance of search in e-commerce, and highlights how intelligent search tools are critical to ensuring retailers optimize conversion rates and drive their revenues Without a shadow of a doubt, 2020 is the year where ecommerce has reigned. Against a backdrop of year-on-year growth […]
Tim Rentowl, VP Product Management at Avolin, looks at how e-commerce businesses can develop quality content to boost sales. With behemoths like Amazon dominating the market, when it comes to e-commerce sites, retailers are looking to powerful online tools to help them claw back some market share. One of the most powerful weapons online retailers […]
Tim Rentowl, Vice President of Product Management, examines how AI can deliver real value to e-commerce strategies. While it hasn’t yet reached the outlandish Hollywood depictions, AI has definitely gone mainstream. For many retailers, AI is working hard behind the scenes, transforming businesses and delivering tangible value. With its potential to harness both big and […]
Tim Rentowl, Vice President of Product Management, looks at how online retailers can best prepare for their peak season rush. Black Friday 2019 saw a staggering 93.2 million US shoppers making purchases online, with 83.3 million customers internet shopping on Cyber Monday. The UK saw similar results, with a huge £8.57 billion spent online on […]
Optimizing site search is hard—as is training staff, increasing conversion rates and maintaining retention. The good news is that with properly configured search support, we can gather and act on actual and trend information to better tailor the customer experience. We can also begin to source machine learning and AI to automate many (but not […]
Set Specific Goals and Plan to Achieve Them As an e-tailer, it’s likely you have very clear goals for your business. Whether you’re focused on increasing new visitors to your site, improving your conversion rate, boosting average order values or you are interested in bettering your email marketing or retargeting ads, you stand the best […]
So, your business is humming along. Thriving, even. But you’re not content with leveling off – you want to boost your e-commerce conversions even higher. What’s the best way to make that happen? Introducing the recommendation engine.
So, your business is humming along. Thriving, even. But you’re not content with leveling off – you want to boost your e-commerce conversions even higher. What’s the best way to make that happen? Introducing the recommendation engine.
Missing the basics on your e-commerce site can cause more than two-thirds of shoppers to flee, according to Retail Dive. As a result, many shoppers could be leaving before they even hit the “Add to Cart” button. Fortunately, there’s good news. We have identified three fundamental elements to a great e-commerce customer experience: Performance Aesthetics Relevance We […]
You’ve got the core functionality in place on your Magento store. Now you need to enhance your site to increase sales and optimize your customer experience. That’s where Magento extensions help. But there are thousands of Magento extensions to choose from in the Magento Marketplace. You can easily spend too much time figuring out what’s […]