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What do you mean by "user-generated SEO"?

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SLI’s user-generated SEO solution – Site Champion – leverages search activity on a company’s external website to improve the site’s ranking in natural searches on Google, Yahoo!, and others. The basic concept is driven by the fact that the search terms used on your site search are very similar to the terms used by people searching the web for content like yours.“User-generated” refers to the search terms site visitors use in your search box. Site Champion relies on the search activity on a particular website to automatically create and optimize landing pages for relevant search terms by adding “Related Search” links – suggestions for alternate search terms – thereby improving a site’s natural search rankings and ultimately driving more traffic and conversions.

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