Last week we announced our 5th birthday. Looking back, the five years seems to have gone very fast but it is a milestone we are proud to have reached. SLI was born out of the ashes of Globalbrain which had been sold to the then internet giant, NBCi. At it's peak NBCi had been the [...]
SLI SystemsMerchandisingComments are off for this post
There has been a lot of noise recently from our competitors about merchandising. We see it in their marketing and we hear it from our prospective customers. Our competitors are saying that they offer merchandising controls and we don't. I have found this to be an interesting exercise and I must admit initially I was [...]
Google and the other search engines allow you to specify different matching options in paid search campaigns. I would like to share some data we have collected on the different conversion rates. When people discuss these matching options they consistently say that you'll get more traffic from broad match than exact match but you'll get [...]
It's been a while since my last blog post. Things have been so busy since the last show I have struggled to find time to blog. However there has been lots happening. For starters, we've done a couple more shows, signed some new customers and hired more people. On top of that SLI turned 5 [...]