Magento Extensions – The 13 Best Magento Plugins to Increase Sales

You’ve got the core functionality in place on your Magento store. Now you need to enhance your site to increase sales and optimize your customer experience. That’s where Magento extensions help. But there are thousands of Magento extensions to choose from in the Magento Marketplace. You can easily spend too much time figuring out what’s […]

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Master 2015 Holiday Trends to Clinch 2016 Holiday Sales

Every year it seems like just as we start settling into the summer haze, holiday planning kicks into high gear! Since 31.5% of the $343 billion transacted online occurred in the fourth quarter last year (U.S Commerce Dept), smart retailers can’t afford to nap (for too long) in that beach chair. If those numbers don’t […]

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SLI Buyer Engine – The Heart of a Powerful E-commerce Suite

I have a confession. For more than a decade, SLI has been far too modest about our e-commerce innovations. Perhaps our engineering team has garnered so many patents that they haven’t stopped to reflect. It hit me when we learned of the latest SLI patent related to our auto complete algorithm. We began applying for […]

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Refining Your Site Navigation (Part 2)

As we discussed last week, the purpose of refinements is to allow shoppers to find what they are looking for more quickly. By indicating specific characteristics to narrow down the number of options shown in a category, visitors don’t have to scroll through pages of products to find the right one. There are some simple […]

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Refining Your Site Navigation (Part 1)

Refinements allow visitors to quickly narrow down their product selections as they travel through your site. This is one of the best ways (aside from using the search box) that visitors express to you exactly what they want. The right use of refinements can make the shopping journey easy and intuitive. From broad category pages, […]

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Consider the Power of User-generated Content

User-generated content in the form of ratings and reviews can deliver powerful SEO benefits to your e-commerce site. Many e-commerce platforms, including Magento, now have built-in ratings and reviews. Other platforms offer extensions in their marketplaces to support user-generated content. Regarding the importance of user-generated content, Search Engine Journal offers the article, Why Should UGC […]

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Increase Positive SEO Signals and Reduce Negative Signals

My last blog outlined the main SEO tools that businesses need. Tools like Google Analytics and Webmaster Tools, when set up correctly, help you monitor both the positive and negative factors that affect your site’s SEO. Positive signals to watch and improve include: Mobile friendliness – The degree to which your site is mobile friendly […]

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SEO Tools E-commerce Businesses Need

There are hundreds of SEO tools to choose from, but every business should start with two basics: Google Analytics (GA) and Webmaster Tools (WMT). For baseline measurement of your site traffic and SEO performance, not only should you have a GA account, along with Google and Bing WMT accounts, but you need to ensure they […]

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When #LoveWins, Smart Merchandisers Win

The U.S. Supreme Court opened a new opportunity for merchandising on Friday, June 26. Whether or not you agree with the 5-4 decision making same-sex marriage legal in all 50 states, it’s undeniable that it’s a prime marketing opportunity for retailers. Earlier this week, Multichannel Merchant published more than 20 examples of “How E-commerce Responded […]

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