Call off the search: bridging the gap between inspection and selection

Sam Russell, Customer Success Consultant at Avolin, looks at the accelerating importance of search in e-commerce, and highlights how intelligent search tools are critical to ensuring retailers optimize conversion rates and drive their revenues   Without a shadow of a doubt, 2020 is the year where ecommerce has reigned. Against a backdrop of year-on-year growth […]

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Content is King

Tim Rentowl, VP Product Management at Avolin, looks at how e-commerce businesses can develop quality content to boost sales. With behemoths like Amazon dominating the market, when it comes to e-commerce sites, retailers are looking to powerful online tools to help them claw back some market share. One of the most powerful weapons online retailers […]

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Make Search Make Sense

Optimizing site search is hard—as is training staff, increasing conversion rates and maintaining retention. The good news is that with properly configured search support, we can gather and act on actual and trend information to better tailor the customer experience. We can also begin to source machine learning and AI to automate many (but not […]

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Magento Extensions – The 13 Best Magento Plugins to Increase Sales

You’ve got the core functionality in place on your Magento store. Now you need to enhance your site to increase sales and optimize your customer experience. That’s where Magento extensions help. But there are thousands of Magento extensions to choose from in the Magento Marketplace. You can easily spend too much time figuring out what’s […]

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Improve E-commerce Conversion Rate with 5 Critical Enhancements

Your e-commerce business is full speed ahead. But that’s not good enough. You’ve been tasked with higher and higher growth expectations. And now you have even more at stake. You are likely spending more and more to drive traffic to your site. You can’t let that big investment in advertising fizzle with diminishing ROI. Good […]

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Retail Executive Brief: Customer Experience Trends for 2018

The pressure is on for retail businesses to deliver on big sales growth expectations. That’s in the face of slow consumer spending growth combined with the tectonic shift in traditional retail channels. You need to turn more shoppers into buyers. You can’t afford for your investment to bring more shoppers in the door or onto […]

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E-commerce Merchandising: The Ultimate Guide to the Newest Techniques

E-commerce merchandising has one goal in mind – connect shoppers with the right product so that they “Add to Cart” fast. Merchandise well and you’ll increase conversion rates and boost your average order values. But execution is always incredibly difficult. You have different visitors with different mindsets toward actually buying. Those shoppers are engaging with […]

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All Things Amazon and Personalization Prevail at SLI Connect NYC

Dozens of e-commerce companies, thought leaders and SLI partners convened this fall at Carnegie Hall in New York City for our third annual SLI Connect event. During packed presentations and breakout sessions the group tackled many issues and opportunities for online retailers today. Among the over-arching themes were strategies to compete with Amazon, ways to […]

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Harness the Power of Mobile for Higher Holiday Sales

Evidence from 2015 suggests that record-breaking numbers of holiday shoppers will make their 2016 purchases online. (Click here to Master 2015 Holiday Trends to Clinch 2016 Holiday Sales.) Trends show a steady shift from the majority of online purchases being made from a desktop to more purchases being made on mobile devices. While computers still […]

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Master 2015 Holiday Trends to Clinch 2016 Holiday Sales

Every year it seems like just as we start settling into the summer haze, holiday planning kicks into high gear! Since 31.5% of the $343 billion transacted online occurred in the fourth quarter last year (U.S Commerce Dept), smart retailers can’t afford to nap (for too long) in that beach chair. If those numbers don’t […]

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