Improve E-commerce Conversion Rate with 5 Critical Enhancements

Your e-commerce business is full speed ahead. But that’s not good enough. You’ve been tasked with higher and higher growth expectations. And now you have even more at stake. You are likely spending more and more to drive traffic to your site. You can’t let that big investment in advertising fizzle with diminishing ROI. Good […]

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E-commerce Merchandising: The Ultimate Guide to the Newest Techniques

E-commerce merchandising has one goal in mind – connect shoppers with the right product so that they “Add to Cart” fast. Merchandise well and you’ll increase conversion rates and boost your average order values. But execution is always incredibly difficult. You have different visitors with different mindsets toward actually buying. Those shoppers are engaging with […]

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Master 2015 Holiday Trends to Clinch 2016 Holiday Sales

Every year it seems like just as we start settling into the summer haze, holiday planning kicks into high gear! Since 31.5% of the $343 billion transacted online occurred in the fourth quarter last year (U.S Commerce Dept), smart retailers can’t afford to nap (for too long) in that beach chair. If those numbers don’t […]

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Infographic: Why Site Search Matters

If you find yourself wondering what you can do to increase traffic, revenue and cart sizes for your online retail business, there’s plenty of research to show that the search box is the right place to start. The below infographic is based on the new report: “How 40 Retailers Transformed Their Businesses Using SLI Systems,” […]

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Help DIY-ers Get Things Done this Summer

The weather’s warm. The days are long. Some call it summer. For others, it’s do-it-yourself season – and it officially kicks off with the upcoming Memorial Day weekend. Online sales for hardware and home improvement retailers continue to grow, and it’s no wonder. The Internet boasts an endless supply of project ideas, before-and-after galleries and […]

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Hook “Spearfisher” Shoppers for E-commerce Success

At SLI, we’ve always known that shoppers who search are the most valuable. Why? Because these shoppers tell you what they want to buy which gives you a fantastic opportunity. According to the recent Forrester Research report “Must-Have eCommerce Features,” it’s critical that retailers support “spearfishers” – or shoppers who already have a specific product […]

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Black Friday’s 2015 E-commerce Shift

As the biggest shopping week of the holiday season draws to an end, the numbers are in. Exceeding analyst forecasts across the board, e-commerce sales soared, increasing 15%-16% due to sharp spikes on both Black Friday – traditionally a brick-and-mortar event – and Cyber Monday. In fact, Cyber Monday 2015 set a record as the […]

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How Catalogs Can Succeed in an Omnichannel World

Right after Halloween, the catalogs started arriving as usual for the time of year – Frontgate, Lego, Learning Express, Uncommon Goods, Crate & Barrel, Tinyprints and many, many more. Each holiday shopping season, I find myself initially surprised at why retailers continue to send catalogs when more people are buying online instead. But then, as […]

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Advice for Amazon: Be Honest with Search Results

Amazon’s practice of misleading customers with search results is again on trial, after the 9th Circuit U.S. Court of Appeals overturned a lower court ruling on a trademark infringement suit by Multi Time Machine, Inc. (MTM). MTM charged Amazon with infringing on its trademark by creating “a likelihood of confusion” when customers search Amazon for […]

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