E-commerce Merchandising: The Ultimate Guide to the Newest Techniques

E-commerce merchandising has one goal in mind – connect shoppers with the right product so that they “Add to Cart” fast. Merchandise well and you’ll increase conversion rates and boost your average order values. But execution is always incredibly difficult. You have different visitors with different mindsets toward actually buying. Those shoppers are engaging with […]

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Refining Your Site Navigation (Part 2)

As we discussed last week, the purpose of refinements is to allow shoppers to find what they are looking for more quickly. By indicating specific characteristics to narrow down the number of options shown in a category, visitors don’t have to scroll through pages of products to find the right one. There are some simple […]

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Refining Your Site Navigation (Part 1)

Refinements allow visitors to quickly narrow down their product selections as they travel through your site. This is one of the best ways (aside from using the search box) that visitors express to you exactly what they want. The right use of refinements can make the shopping journey easy and intuitive. From broad category pages, […]

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Are Gender Filters Necessary to Search for Toys?

It was an interesting move when Toys R Us removed the gender filters from its UK website. There has been pressure for toy retailers to do this to stop reinforcing gender stereotypes and Toys R Us obviously decided that this is best for their company. It’s interesting because it is potentially damaging the user experience, […]

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Customer Success: Natural Wellbeing

Natural Wellbeing is a site rich with reports, reviews and expert advice about the holistic and natural wellness products they offer. Such quality content can really help move shoppers through purchase decisions – especially for a natural health products site, where first-time buyers can be skeptical. But in order to be useful, the content has […]

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Technical Ability Matters – Don’t Overlook Advanced Site Search

Changing to a new eCommerce platform is a huge investment, not only in dollars, but time spent integrating your site and training your team on the new features and functions. When you’ve just spent so much time and money upgrading to a new platform, it’s easy to see how adding site search would seem like […]

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CSM of the Month: Kish Maharaj on Monster Cable Products

I worked closely with MonsterCable.com to implement their latest site search, and it was great working with them. Personally, I enjoy playing with electronics and have brought some of their headphones and home theater products, so when I learned that they were a client I quickly raised my hand and volunteered to work on their […]

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Help interrupted users return to their previous session with Search History

In an ideal world visitors will come to your website, find what they want and make a purchase. In the real world only a small portion of users will follow this pattern. Many will get interrupted, distracted, or need more time to make a decision for whatever reason. The search history feature is a simple […]

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Organize and display refinements to streamline the site search experience

In last month’s newsletter, we explained how to identify the most useful refinements for your site search, depending on your customers’ needs and the product mix. Figuring out which refinements to offer is the starting point, but there’s more work to be done: This month, we’ll tell you how to display these refinements so that […]

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Create refinements that make your site search more user-friendly, increase customer engagement

Refinements or facets, are one of the most important ways to address the myriad ways your online visitors can search your site. They allow visitors to narrow down search results based on certain product or content characteristics, so that searches can be completed in less time.   But how do you choose which refinements to […]

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