AI and the Online Economy: a Perfect Partnership

Tim Rentowl, Vice President of Product Management, examines how AI can deliver real value to e-commerce strategies. While it hasn’t yet reached the outlandish Hollywood depictions, AI has definitely gone mainstream. For many retailers, AI is working hard behind the scenes, transforming businesses and delivering tangible value. With its potential to harness both big and […]

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Navigating the Search for Peak Sales

Tim Rentowl, Vice President of Product Management, looks at how online retailers can best prepare for their peak season rush. Black Friday 2019 saw a staggering 93.2 million US shoppers making purchases online, with 83.3 million customers internet shopping on Cyber Monday. The UK saw similar results, with a huge £8.57 billion spent online on […]

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Make Search Make Sense

Optimizing site search is hard—as is training staff, increasing conversion rates and maintaining retention. The good news is that with properly configured search support, we can gather and act on actual and trend information to better tailor the customer experience. We can also begin to source machine learning and AI to automate many (but not […]

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Think Outside the Search Box

Set Specific Goals and Plan to Achieve Them As an e-tailer, it’s likely you have very clear goals for your business. Whether you’re focused on increasing new visitors to your site, improving your conversion rate, boosting average order values or you are interested in bettering your email marketing or retargeting ads, you stand the best […]

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How can I find My Mom?

So, your business is humming along. Thriving, even. But you’re not content with leveling off – you want to boost your e-commerce conversions even higher. What’s the best way to make that happen? Introducing the recommendation engine.

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Three crucial elements to a great e-commerce customer experience

Missing the basics on your e-commerce site can cause more than two-thirds of shoppers to flee, according to Retail Dive. As a result, many shoppers could be leaving before they even hit the “Add to Cart” button. Fortunately, there’s good news. We have identified three fundamental elements to a great e-commerce customer experience: Performance Aesthetics Relevance We […]

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Magento Extensions – The 13 Best Magento Plugins to Increase Sales

You’ve got the core functionality in place on your Magento store. Now you need to enhance your site to increase sales and optimize your customer experience. That’s where Magento extensions help. But there are thousands of Magento extensions to choose from in the Magento Marketplace. You can easily spend too much time figuring out what’s […]

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Improve E-commerce Conversion Rate with 5 Critical Enhancements

Your e-commerce business is full speed ahead. But that’s not good enough. You’ve been tasked with higher and higher growth expectations. And now you have even more at stake. You are likely spending more and more to drive traffic to your site. You can’t let that big investment in advertising fizzle with diminishing ROI. Good […]

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Retail Executive Brief: Customer Experience Trends for 2018

The pressure is on for retail businesses to deliver on big sales growth expectations. That’s in the face of slow consumer spending growth combined with the tectonic shift in traditional retail channels. You need to turn more shoppers into buyers. You can’t afford for your investment to bring more shoppers in the door or onto […]

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