Improving the visibility of site search
I saw this blog post about a Web Analytics day in Brussels last week. It was interesting to see their take aways about site search, specifically: Visitors using site search are better customers. Analysts recommend improving the visibility of site search. One experiment found that by improving site search visibility 2% more visitors used site [...]
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Shop.org 2007

This week we’re exhibiting at the Shop.org Annual Summit in Las Vegas, booth #417. Please come and see us if you’re at the show – we’d love to see you. I also recommend stopping by the Exact Target Booth (612). They will be presenting a case study detailing the integration of their service with both […]

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Marketing Sherpa Search Marketing Report
Marketing Sherpa released a Search Marketing report today. It contains some interesting information about search marketing but - also, a lot of information about internal search (aka site search). Some points worth noting: Analyzing internal site search terms was one of the most popular keyword research techniques identified for search marketing. One survey greatly emphasised [...]
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Site Search on the U.S. Census Bureau
Jakob Nielsen posted an interesting article today about the U.S. Census Bureau's website. The article was primarily about how fancy formatting doesn't necessarily help attract users eyes but it also contained some interesting information about site search. The users were classified into 4 groups based on how their eyes scanned the page. The largest group [...]
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New customers and another birthday
In the last couple of weeks we have announced a couple of new customers and SLI's sixth birthday. The two new customers are the New England Journal of Medicine (NEJM) and A&S BMW Motorcycles. The NEJM is unusual for us because most of our customers are retailers. Although they had some slightly different requirements - [...]
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