The Importance of Being Relevant

This week our site search tips focus on relevance. In a nutshell, if your site search results aren’t relevant – and what’s relevant will vary from person to person – your visitors may very well abandon your site. Find our full list of tips (nearly 80 in all) in our “Big Book of Site Search […]

Read more
Back to Some General Site Search Tips

This week we return to basics with some general tips for how to improve performance of your site search. Both of the tips below are very simple to implement and can increase usage of your site’s search box, which can result in higher conversions, click-throughs and/or content downloads – which is great for lead generation. […]

Read more
Pain-Free Testing Optimizes Search and Navigation

If you’ve invested time and energy in an effective, relevant results-oriented site search solution, you’ve probably seen an impact on your web site – higher conversions for people who use the search box, perhaps even a larger average order size for people who search. But have you wondered if your site search is delivering all […]

Read more
How to Merchandise Your Site Search Results

When people search your site, it’s not enough to just provide a page of results – no matter how relevant the results are (although admittedly, relevance in results does count for a lot). Customers often need added incentive to click a result and make a purchase, and merchandising your site search results pages is a […]

Read more
More on Site Search Reporting

Site search and site search reporting are critical parts of your online business success. If you’re not doing so already, you should review your site search reports regularly to make sure your visitors are finding what they seek – AND that you’re using the language of your customers on your site. Did you also know […]

Read more
Relevance and Reporting

This week we’re offering a couple tips on how to improve relevance of your site search, and also how to leverage data in your site search reports to make improvements. Our own research shows that if people can’t find what they’re looking for on your site within the first few minutes, they’re likely to leave […]

Read more